Web design involves multitude skilled disciplines from layout to type and colour. Colour is especially pivitol as it provides the user’s first impression. the right colours can create a great experience for the user, whereas inappropriate colours can have a bad impact.
To build a good site, the website designer should know how colours affect people. people often subconsciously react to colours & associate them with different feelings & emotions.
Colours do not only bring up emotions and feelings that might influence how a website is received but they can also be cleverly used to direct users in the direction of specific bits of your site.
Every single colour that you can think of can be used on the web these days, which means that picking the correct colours can be a daunting task. here’s a quick summary of how some colours can provoke certain reactions.
Green is linked with the environment, peace and jealousy. it is also a truly relaxing colour and is commendable to use for a calming effect.
White conjures up feelings of pureness, simplicity, emptiness and innocence. if used as the major colour in a web site, it creates a simple & clean feel.
Blue is usually associated with with corporate web sites because its a strong colour that’s linked to confidence, coldness, depression, water and peace.
Associated with feelings of cold, royalty, peace & air, blue is the most well-used colour for business web sites. It creates the opposite reaction to red.
Green is associated with nature, environment, peace & luck. Green is a great colour to use for a calming effect.
Standing for joy, happiness, warning & energy, yellow has a similar impact to red, although it’s not as well known. to can be used to emphasise areas of a site. However, if it’s used too much, it can be an overpowering colour.
Brown can be used to express honesty and trust in a design. it can also be associated with ageing, warmth and comfort.
Orange is linked with enthusiasm, creativity and stimulation. it is used in web design to denote friendliness.
The colour orange is very youthful however also warm, stimulating & friendly. used in websites, it is also welcoming.
Grey is a popular colour for backgrounds for web sites. like black, it is laudable for highlighting images & it creates laudable contrast between colours.
To conclude, when choosing colours for designing web-sites, you should think about to the way it can potentially affect users. The selection of colour might look brilliant or meet the brief, although will it put your users off? by making simple changes, like changing the buy now button to a lively colour may generate more sales. Serious consideration and thought can mean the difference between failure & success.
Jordan Chummurra
http://www.articlesbase.com/web-design-articles/deciding-wicked-colours-in-designing-web-sites-673390.html
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